#  / Supermarket Brand (FMCG)

Working with the existing team at one of the 'Big Four' our objective was to review and recommend how leadership training could be improved for managers that operated in an aggressive, conservative risk, fast-moving consumer goods (FMCG) environment. The client's business strategy exhibited the use of both 'Pecking Order' and 'Static Tradeoff' theories. An aggressive low-risk approach was being taken to all areas of its operation including the raising of capital. Competitive advantage was being obtained through the introduction of technological developments allowing it to reach more customers and manage inventory tightly (just-in-time) whilst operating an asset-light model.  On completion of the project, the in-house leadership programme was successfully re-designed and relaunched with a particular fit-for-purpose focus. Overall, the client remained conservative in risk, aggressive in their operational approach, and saw a successful stage 1 (expansion) of the macro-economic cycle where shareholders were rewarded for loyalty (Dividend Per Sh are/Dividend Yield).