April to August 2021
During this time Hulme Consulting is working with the University of the West of England on a project specifically looking at how to maximise the knowledge exchange of students taking part in client-based placements and their clients. The students are engaged in a consultancy capacity for a period of 3-months whilst completing their master's degree in administration (MBA) dissertations. The results from this project will inform future practice and the resources and support made available by the university to students and clients.
September to December 2020
During this time Hulme Consulting worked with a large UK-based (Internationally owned) Hotel Hospitality provider. The focus of the project was to understand the buying behaviour of customers whilst operating in a COVID-Secure environment and specifically the influence of the availability of services (departments) upon the decision-making process of a potential guest. The industry had never before experienced pandemic guidelines, restrictions, or enforced closures and it was new territory in understanding just what services (in this environment) guests valued the most. Was it important that business guests or leisure guests were able to use the restaurant? Was this more important than the bar, café, fitness facilities, meeting, and events facility, swimming pool, or spa facilities? What was the satisfaction of these services when they were experienced? What services should be targeted first for bringing staff back from furlough based upon their importance? What will be the short-term and long-term objectives in order to maximise ROI and staffing resources?.
This was a complex project due to the changing landscape that was the COVID-19 pandemic. Adaptations were required as per central government and devolved governments guidelines as the client has interests throughout the UK.
